Using the Custom Event trigger

Using the Custom Event trigger in automation allows you to trigger your automation based on a certain event.nnBelow are the available Custom Event triggers:n

CONTACT FIELDS:

nnnTag Added: Trigger contacts based on a specific tag added or not.nnCustom API Event: Triggered when a new event is added to the contact via API.nnJoin List Confirmed: Triggered when a contact confirms his subscription to a list (Double opt-in should be turned on in the List).nn n

LEAD SCORING:

nLead Status: Trigger contacts who match certain lead status you created within the system.nnLead Score: Trigger contacts based on their score.nn n

LANDING PAGE ENGAGEMENT:

nnnPage View: Contact views a certain Landing Page.nnLink Clicked: Contact clicks on a certain link on your Landing Page.nn n

WEBSITE ENGAGEMENT:

nDestination URL: Contact visits a particular page on your websitennLink Clicked: Contact clicks on a certain link on your website.nn n

EMAIL ENGAGEMENT:

nnnCoupon Redeemed: Contact redeems a coupon.nnEmail Bounced: A Hard Bounce or Complained is registered for a particular contact.nnContact Unsubscribed: Contact unsubscribes from a message or an email sent.nn n

WEBINARS:

nWebinar Attended: Contact attended a specific webinar.nnTime Spent (Minutes): Contact attended a specific webinar for a specific time.nn nn n

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