Sync contacts to custom audiences on Google for retargeting

nnSyncing your contacts to Google Adwords custom audience allows you to create more personalized experiences for your leads by retargeting them with relevant ads based on their customer journey ‘s stage.nnThere are two main steps to achieve this:n

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1. Create a custom audience on Google Adwords.

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2. Create an automation for Google Adwords retargeting ads.

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How to create a custom audience on Google Adwords?

nVisit your Audience Manager:nnnnnnDownload the sample CSV provided by Google Adwords and format it with one sample contact such as your own email:nnnnComplete the additional options then click Upload :nnnnYou will get this confirmation message if your sample file was correct:nnn

Automation for Google Adwords retargeting Ads:

nMake sure to connect the Adwords account:nnnnCreate an automation and add the Sync to Third Party action:nnnnChoose the Google Adwords account and the Target Audience:nnn

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