E-Commerce integrationE-Commerce integration
nnSymphony, by AOA’s powerful deep E-commerce Integration helps your team take your e-commerce marketing to another level.nnIn the video below, you can see:n n How to setup your online store
Social Media Streams ManagementSocial Media Streams Management
nEngagement inbox allows you to track engagement for a group of social media accountsnnYou can access engagement inbox by going to: Social > Streams > Groups and select a group:nnnnClick
Upload your HTML email templateUpload your HTML email template
To upload your HTML email template, follow these steps:n n Go to Email Templates, Create Template:n n Upload a Template File:nn n Follow the instructions:nn n Create campaign and choose
Upload your HTML landing page templateUpload your HTML landing page template
To upload your own HTML Landing Page template, create a landing page:n n Choose Pre-Designed Blocks:n n Upload your own:n n Follow the instructions:n n Once you upload the file,
Most common reasons for an email to end up in spamMost common reasons for an email to end up in spam
Improper Authentication: nAuthentication is extremely important as it helps ISPs identify you as a sender. You should make sure your email server supports these protocols (DKIM, Domain Keys, SPF, and
How to avoid your emails ending up in spamHow to avoid your emails ending up in spam
Subject line and keyword choice: nIt is recommended that you use a short Subject Line, keeping it under 50 characters. Emails with personalized subject lines are 26{98d6f3cd9841e74a864085c9d89f205c61b380b9437edf5611eb38821908c4ca} more likely to
Spam scoringSpam scoring
Every ESP (email service provider) have integrated spam scoring services that scan your emails before they deliver them to their end users. They look for spam keywords such as “Lottery”,
Outlook junk folder policyOutlook junk folder policy
Outlook has a default setting with Safe Sender option that filters emails that aren’t added to the list and delivers those emails to Junk folder. Outlook might also look at
Maintaining a good list hygieneMaintaining a good list hygiene
How you deal with emails that bounce, complain or unsubscribe, is super important in establishing good reputation with ESP’s. Good email marketing providers should take care of list hygiene on
Using Custom Domain Names on Symphony, by AOA Landing PagesUsing Custom Domain Names on Symphony, by AOA Landing Pages
https://www.youtube.com/watch?v=RtEJ0lgvrPon How to create a domain alias n n nnYou can use your own domain name or sub-domain to point to your landing pages created on the Symphony, by AOA.