Lead scoring glossary

Below is a comprehensive list of engagements under your Lead Scoring feature that you can use to score your leads:n

Contact Data:

n

n
• Field value: User default or list field value.

n

• First Engagement Date: The first time a user interacted with any of your marketing initiatives, either a website visit, email campaign open or social media clicks.

n

• Last Engagement Date: The last time a user interacted with any of your marketing initiatives, either a website visit, email campaign open or social media clicks.

n

• First Signup Date: The first time a subscriber signed up to your platform.

n

• List Signup Date: The first time a subscriber signed up to your email list.

n

• Lead Status: Target leads who match certain lead status you created within the system.

n

• Lead Score: Target users based on their score.

n

• Tag Name: The tag you had added to your contacts.

n

• Joined List: User joins a particular contact list.

n

n

Website Engagement:

n

n
• Destination URL: User visits a particular page on your website.

n

• Duration on Site: User spends a certain amount of time on your website.

n

• Number of pages visited: User visits a certain number of pages on your website.

n

• Link Clicked: User clicks on a certain link on your website.

n

• Video Watched: User watches a certain Youtube or Vimeo video on your website.

n

• Form Submitted: User submits a form on your website – Must obtain the form id.

n

• Goal Triggered: User reaches a particular Conversion Goal.

n

• Popup Triggered: User triggers a popup.

n

n

Landing Page Engagement:

n

n
• Page Visit: User visits a certain Landing Page.

n

• Link Clicked: User clicks on a certain link on your Landing Page.

n

n

Email Engagement:

n

n
• Email Opened: User opens any or a particular email marketing campaign sent from the platform.

n

• Field Values: The value of a particular field within an email list matches certain criteria.

n

• Link Clicked: User clicks on any or specific link inside an email campaign.

n

• Joined List: User joins a particular contact list.

n

• Unsubscribed: User unsubscribes from a list – Could be a negative value.

n

• Hard Bounce: A Hard Bounce registered for a particular user – Ex: Email does not exist – Could be a negative value. Here is a list of email bounce codes.

n

• Soft Bounce: A Soft Bounce registered for a user – Ex: Email Inbox Temporarily Full – Could be a negative value. Here is a list of email bounce codes.

n

• Spam Complained: If a contact marks your Emails as Spam.

n

n

SMS Engagement:

n

n
• Link Clicked: User clicks on a link from an SMS you have sent.

n

n

Browser Push Engagement:

n

n
• Browser Push Subscribed: When a user becomes a subscriber by accepting to receive Browser Push notifications.

n

• Browser Push Blocked: When a user ignores receiving Browser Push notifications.

n

• Link Clicked: User clicks on a link from a Browser Push.

n

n

Automation:

n

n
• Automation Triggered: User is at a particular stage of an automation.

n

n

Webinars:

n

n
• Attendance: The contact attended a specific webinar.

n

• Attendance Time: The contact attended of a specific webinar for a specific time.

n

n

General Filters:

n

n
• By Device: User’s visited your site on a PC, Mobile or a Tablet.

n

• By Device OS: User’s visited your site from Android, Windows, iPhone, MacOS.

n

• By Location: User’s country and state match your defined criteria.

n

• By UTM Source:  User’s campaign source matches your defined criteria.

n

• By UTM Campaign: User’s campaign matches your defined criteria.

n

• By UTM Term: User’s campaign term matches your defined criteria.

n

• By UTM Medium: User’s medium matches your defined criteria.

n

• By UTM Content: User’s content matches your defined criteria.

n

• By Track Social Referral: User’s track social referral matches your defined criteria.

n

n

[lore_button label=”Get Started” link=”app.aoaassociates.com/Login” size=”regular” style=”default”]